Moral Fashion – What Does That Mean Anyway?

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Nowadays, you will never go anywhere without observing the words “Ethical” and “Company Xyz” in the same word.

As a consumer, we have an understanding of “Ethical”. We know that buying such a product is meant to alleviate some of our guilt by doing a little bit of good, but some of us wonder what it means. 1st, let’s look at the definition:

Moral – adj
1 . regarding or relating to the philosophical study of ethics;
2 . not conforming to accepted expectations of social or skilled behaviour;
3. adhering to honourable and moral principles;

– I’m pretty sure this is restricted to a select few, who certainly have a much deeper understanding of the expression than I do.

2 . This can be the most widely used in the business and skilled world, mostly referring to a new code of ethics in addition to fiduciary duties. Interestingly, this also means that most freely owned companies have a most important duty to their share stands, not their customers. That is the “accepted” standard.

3. So this is a one: Adhering to ethics in addition to moral principles. Already you will observe the can of red worms opening, as this is a highly debatable definition. Who’re moral key points are we talking about accurately?

Well, according to Google, these are the top categories:

1 . Reused

Recycled, or “Upcycled”, seeing that some marketing guru thought we would call it, is at the top of the list. Recycling has been around for some time, but only in the last several years has it become prominent in the wonderful world of fashion. This is a fantastic business model, as it embodies the phrase, “One man’s junk is another man’s treasure”.

It’s the cornerstone of brands like Elvis & Kresse: making handbags & components out of decommissioned fire hoses-, Japan-based Seal -turning older tires into handbags and shoes- and Amoosi -transforming unwanted fabric into modern-day clothing.

This provides merit, as landfills are usually filling rather fast inside our all-consuming, disposable-minded society: so long as the recycling method does not do more harm as compared to good.

Recycling also powers creativity and brings us awesome designers who think outside the box (or should that be outside the recycled bin? ), creating beautiful garments from the impossible leftovers.

2 . Organic

Organics rank pretty high, likewise, in the world of ethical fashion. Generally, the materials used ended up being grown without using bug sprays or chemical fertilisers, aiding the soil and the setting. Fibre processing and a finish are also chemical free. For example, a variety of natural fibres, including cotton, hemp, linen, and wool.

The Environmental Protection Business considers seven of the major 15 pesticides used on organic cotton in the United States as “possible, micron “likely, ” “probable, micron or “known” human cancer-causing agents (acephate, dichloropropene, diuron, fluometuron, pendimethalin, tributes, and trifluralin). Many crop fields worldwide are still aerial sprayed, damaging the environment and developing enormous health hazards for neighbouring inhabitants.

The benefits of organic usually are obvious and are well revealed in the fair-trade movement: Considerably better soil, better crops, far better farming practices and far better health for the farmers (and animals, in the case of wool).

Several cool companies in the organic and natural category, Intuitive Organics and Rapanui, both abide by fair trade rules.

Where companies begin to free credibility and start sounding just like used car salesmen is whenever they make statements like this:

“It stands to reason that if you wish your current babies to lead an organic lifestyle, you will want them to wear organic and natural clothes.

A baby’s epidermis is five times thinner compared to an adult’s, making it much easier for dangers and poisons to enter their bodies. Organic infant clothing is free of toxic deposits, making them – and you: more comfortable with what they’re using. ”

Seriously?! How performed my parents ever manage, I wonder…

3. Bamboo
Bamboo sheets are full of promise. It’s a new miracle fibre of the one hundred years, appearing in almost every research. The claims are countless: anti-bacterial, breathable, green, green, silky soft, renewable supplies, etc.

Dig a little more, and you realize that bamboo is anything but green:

Most sold bamboo fibre is chemically processed. It involves the use of harsh detergents and harsh caustic chemicals and an enormous amount of water.

Ladies’ serious problem with the renewable says as vast amounts of forested acres have been decimated to make bedroom for this fast-growing, lucrative head, causing devastating environmental effects on local wildlife and intense soil erosion.

Don’t rely on my opinion: To learn more about bamboo, read this good article Bamboo sprouting environment-friendly myths.

The only exception is responsibly captive-raised and mechanically processed bamboo bed sheets fibre. But because it is a bit more time-consuming and costly, it is not widely available.

5. Ethical treatment of people

That refers to the treatment of the workers: Giving fair wages, ensuring protected working conditions, reasonable performing hours and often enabling the formation of a cooperative and worker’s union.

This should possibly be, in my opinion, top of the list. Nevertheless, it isn’t.

We live in a new society where pet maltreatment is a punishable crime. Nevertheless, we can comfortably buy low-priced garments, knowing (or certainly, suspecting) that humans usually suffer a terrible fate within the manufacturing chain.

Why? I guess mainly because it’s happening far away and convenient. Of course, this happening isn’t exclusive to the manner world; it applies to nearly all consumable goods and is majorly captured in this photo movie on child labour in Bangladesh.

But not everyone is confident about the status quo, and great hard work is being done to educate consumers. Conceivably one of the best-known names in this category is a company specialized in making long-term changes on a large scale, or Cred, seeking to deliver economic justice to be able to be as many people as possible active in the production of their jewellery.

Numerous smaller but equally determined companies, such as Aura El coal -producing leather and stitched accessories in Kathmandu- and Lalesso – focus on summer fashion in Pèlerine Town.

5. 100% manufactured in -insert your country-

This is certainly based on products being sourced and manufactured hereabouts, supporting local communities, demanding less transportation and lowering the carbon footprint.

Even though theoretically, this makes sense, I find this category to be the many confusing. While searching the checklist of companies that include “100% made in the Ough. K. ” as their moral credentials, I am somewhat puzzled:

Why are they selling organic natural cotton and bamboo products? The last time I checked, often the U. K. does not make either, so what makes them so special? Employing neighbourhood labour? Well, surely most marketers make no businesses, regardless of their testimonials, can claim that.

This is surely a slippery slope, and I believe that if a company is going to make honourable claims based on locally noted, then surely that is true of the entire chain. Otherwise, it comes across as misguided nationalism and doesn’t do a load to reduce the carbon impact.

Here are a couple of companies who all abide by this principle, together with their entire supply cycle and are well worth checking out: Ardalanish – producing fabric and clothing from a native breed of dog wool- and Green Footwear -Handmade shoes and add-ons.

6. Vegan

Vegan style is clothing and add-ons made from cruelty-free sources. Absolutely no animal products were used in making the garments, with no animal being harmed along the way.

Although personally, I you do not have an issue with animal items, as long as the animals tend to be raised in cruelty-free circumstances, I can certainly appreciate the reason why this category is gaining popularity within the fashion world after seeing a few of the completely inhumane conditions which animals are put through (for direct consumption or by-production).

Another point here is that it will be hard, both as a developer and a consumer, to trace the origin of the materials.

Some hot-shot companies get a lot of push in Vegan fashion, for example, Vaute Couture and He & Nat’s. Many other businesses offer Vegan as a choice in their line of products.

There are a few tricks, however:

1 . Although absolutely no animals were hurt along the way, very few ever mention individuals (with the exception associated with Blackspot Shoes). The conditions below which the fabrics & components are made remain secret.

2 . The use of high-tech polymers and man-made fibres. Even though I appreciate there is much more ongoing effort to produce this kind of fabric in a closed-loop atmosphere, limiting the use of chemical substances is still a chemically intensive process.


Several tags typically fall under the “ethical” umbrella. With every approach, you can play devil’s advocate and find flaws. Despite this, we must start somewhere u feel that any honourable effort, however small it can be, is a step on the right path.

We are a consumption-based culture, and unless we prevent breathing, we will never oppose the trend of consuming. Nevertheless, we can reduce the damage started by making an educated choice about what many of us buy.

What I do have difficulty with are misleading, do not forget that claims or cheap promoting tricks because they typically damage the credibility of genuine efforts. Far from discouraging anyone from buying ethical, I would encourage consumers to check things out and about.

Poke around, and what is the “About” section above? A better overall picture shows how the company fits into the honourable movement. It’s all about “Walking the walk” and not “Talking the talk”! Being “Ethical” isn’t just a tagline but may conscious decision and a lifestyle. It’s about transparency and will reflect in the overall organization’s decisions. What do you think?

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